The City of London - Destination Festival Feasibility
The City of London invited Curated Place to envision a new city festival as a vehicle for recovery post-covid. Working with the city destination team, the cultural institutions, the director of place and our own connections to the city’s communities our team designed ENLIGHTEN London.
Embracing the City’s history as a global meeting point whilst celebrating its future as a hub of innovation it is envisioned as a driver of positive change and a home to cutting edge creativity the plan celebrates Art, Music and Ideas in iconic spaces whilst reflecting London’s diversity.
Our work provided:
● Production and economic models for originating and running the festival
● Site audits
● Competition analysis
● Investment and funding opportunity scoping
● Commercial partnership opportunities
● Audience needs analysis